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*THIS EVENT HAS BEEN MOVED TO MICROSOFT TEAMS*
Wondering what life after university looks like? Not sure which marketing path is right for you?
Our Marketing Alumni Panel is your chance to hear from industry professionals across different areas of marketing and gain valuable insights, tips, and advice! This event is open to all students, no matter what you study.
What to expect?
Schedule:
14:00 – 14:10 - Welcome and Introduction from the Marketing Society
14:10 – 14:50 - Alumni Panel Discussion
14:50 – 15:00 - Moderated Q&A session
Panellists:
Olga is a Senior Digital Marketing Executive at A-SAFE Group. She has over 7 years of experience in marketing within the B2B environment. She holds an MSc in Digital Marketing from the University of Huddersfield (2024) and currently leads digital marketing efforts at A-SAFE Group (Elland), focusing on CRM management, marketing automation, and data analytics.
Her expertise includes driving lead conversion, customer engagement, and retention through data-driven strategies. Olga specialises in optimising customer journeys using platforms like HubSpot and other marketing automation tools. She is skilled in data management, segmentation, lead scoring, nurturing strategies, and creating personalised marketing campaigns that enhance performance. Her work credo is to make marketing measurable by analysing customer data and translating insights into actionable strategies. Confident in both strategic thinking and hands-on implementation.
Specialising in social media marketing, Esther Orridge is a Media Leader at 2mtrust. Esther graduated from University of Huddersfield in Summer 2013 with a 2:1 Degree in Graphic Design. She “fell” straight into a marketing role at a local Art Gallery where she started to teach herself how to use Facebook and Twitter to promote their events and workshops. Esther's next role was within a small but busy social media agency where she grew professionally and learned most of the skills she uses today.
Esther has a passion to encourage people to celebrate their business story through various media and channels. She now does this in-house for a Chartered Financial Practice based in Newcastle, whilst working from home in Huddersfield.
Callum Holland is a Paid Social & Display Specialist at Boots UK.
Callum holds a BA (Hons) in Business and Marketing, which he completed in 2020. With over four years of practical experience in paid social and programmatic advertising, he has developed expertise in planning and executing innovative, data-driven campaigns across major platforms such as Meta, TikTok, and the Google Display Network. During this time Callum has successfully worked with some of the UK’s leading retail brands, including Boots and AO.com.
4. Greg Hustler
Greg Hustler is the Head of Digital Marketing at Weidmann Group. Greg graduated from the University of Huddersfield in 2021 with a BA (Hons) in Marketing. He is a marketing and tech enthusiast with more than five years of experience working in the industrial energy sector. At Weidmann, Greg leads digital marketing for a global leader in electrical & medical technology and sustainable solutions.
Event details:
Date: Wednesday 26th March 2025
Time: 14:00–15:00
Location: Microsoft Teams
Venue : Microsoft Teams
Type: Advice, Meeting, Social, Society, Workshop or Training
Start Date: Wednesday 26-03-2025 - 14:00
End date: Wednesday 26-03-2025 - 15:00